Target Audience Identification
Identifying the target audience in filmography is the basis of film promotion, a successful film will have a well defined demographic which will allow the production company to choose the appropriate the pricing and distribution of their product.
In order to identify the appropriate demographic for our psychological thriller we needed to consider relevant categories within society, such as...
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Class
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Age
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Sexuality
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Nationality
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Subculture
Profile:
Age: 18 to 25 years
Gender: Male or female
Class: Working Class
Sexuality: Any
Nationality: Any
The film will directs at adults ranging from late teens to mid-thirties. They are interested in fictional stories that incorporate mysterious happenings and plot twists that create feelings of shock, fear and suspense. They are old enough to appropriately watch disturbing themes that frequently occur in psychological thrillers, such as violence, bloodshed, murder and torture. Unlike older demographics, such as 50+ audiences, our target audience are less susceptible to being put off by horrific, unnatural images and so are less likely to feel negatively about the film. Ideally, they are in a developed urban environment, perhaps allowing them to be familiar with the concept of individual and gang-related crimes that occur in cities. They are intrigued by confusion, uncertainty and horror and so are keen to calculate what’s going on in the narrative.
Target Audience Research
Primary Data - Questionnaire
We created a survey for 30 young people - who we felt should are the target age demographic for the horror genre (statistics show that 19-24 year olds are the largest bracket within horror audiences, whilst a further 19% are seen by 15-18 year olds).
1. Are you male or female?
Male = 17 people
Female = 13 people
2. How old are you?
11-14 = 2 people
15-18 = 14 people
19-21 = 12 people
21-24 = 2 people
25+ = 0
3. How often do you go cinema?
Every other day = 1 person
Weekly = 3 people
Monthly = 8 people
A few times yearly = 5 people
Rarely = 13 people
4. What is your favourite genre?
Romantic = 4 people
Horror = 16 people
Thriller = 2 people
Comedy = 5 people
Rom-com = 1 person
Musical = 0 people
Animation = 2 people
5. Who would you most likely view this film with?​
Partner i.e girlfriend/boyfriend = 19 people
A close/Bestfriend = 4 people
A group of friends = 5 people
A family member = 2 people
6. Where do you usually watch these films?
Cinema = 12 people
Online = 7 people
Wait for dvd/ tv release = 1 person
On Netflix = 10 people
7. Where do you hear about films?
Social Media = 17
Advertisment posters = 4
TV adverts = 6
Friends = 3
Secondary Data
Some research indicated that films of the horror genre are more popular with audiences of 18-24 years. The same demographic attend the cinema more often than older age groups.
Our target audience is directed at the working class social category.
